The first TV ad made by the sun
Sunergise has installed a solar PV system at Assembly Limited in Auckland to power the creation of an idea and advertising film by Colenso BBDO for the PepsiCo Sunbites brand.
The relaunch of its Sunbites snack brand was spearheaded with the solar powered film, which is airing on TV in the UK. All computers used in the creation and production of the animated ad, were powered by the sun.
The 15.6 kW system at Assembly, comprising of 60 solar panels was installed especially for the campaign, conceived by a creative team at Colenso BBDO’s Auckland, which is also powered by a 56 kW Sunergise solar PV system.
The animated TV advert carries the tagline, ‘good grows’ and heroes the brand’s new look Grain Waves. As a woman opens her pack of Sunbites, the sun shines and passes on the good, cheering up a man who kicks a football to a young boy who had been engrossed in his phone. The creative highlights that Sunbites Grain Waves contain three sun grown wholegrains and the end frame encourages people to try its latest addition to the range: Sunbites Veggie Harvest, which is the UK’s only vegetable and multigrain snack.
Sharon Barraclough, Marketing Director for UK Snacks at PepsiCo, comments: “Sunbites has a loyal fan base, with the brand seeing a high repeat purchase rates and we want to continue driving awareness of the brand as consumer demand for ‘better for you’ options increases. Our campaign is set to target people who don’t want to sacrifice great taste when enjoying a ‘better for you’ snack. The whole new brand positioning is around championing the power of a little good, from how good our Sunbites products taste, to how we can give back and deliver goodness through purposeful partnerships.”
Paul Makumbe, Sunergise CEO added; ‘It was an absolute privilege and joy to work with the Assembly and Colenso teams in creating a solution for PepsiCo that demonstrated not only the effectiveness of solar as an energy source, but more importantly to do so at a lower cost than the normal grid prices showed that the time for the switch to renewables is now.’
A huge step forward for sustainable film making, the agencies will now continue to harness the power of the sun for future campaigns.